Exhibitor Information
Participating in this consumer bike show will consolidate your brand's position in the Christchurch bike scene, and launch your sales in the lead-up to Christmas.
The NZ Bike Expo will attract cycling enthusiasts, aficionados and families, so this is your chance to showcase innovation, and new products and services direct to the consumer. We will actively target four distinct audiences including those who race, Sunday bunch riders, those who spend large to feed their passion, and to those who use their bike as the primary mode of transport. This diversity is good for everyone in the bicycle industry – people can see what's out there, and see themselves taking things to the next level.
A key focal point for our promotion will be the programme of talks, demonstrations and workshops that will be delivered over the two days of the event. As an exhibitor you're invited to offer something to the programme, as well as provide give-aways or run competitions that we can use to attract people to the Expo at specific times through the day.
At the Expo your products and services will be featured in a quality environment that includes an indoor exhibition hall and outdoor pop-up demo village. We're thrilled to be able to offer outdoor spaces where consumers can test bikes on the following off-road and sealed circuits:
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Off-road adults and children (MTB, BMX, Cyclocross, Fatbikes, Balance bikes, E-bikes, other)
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On-road adults, approx 800 metre loop (Road, Track, Commuter, E-bikes, Cargo bikes, Tandem, Unicycle, other)
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On-road children (Road, Beginner bikes, Balance bikes, other)
Held at the New Zealand Air Force Museum in Wigram, Christchurch you will be supported by a dedicated event and hosting team. You will also have access to a great technical team that know the venue inside and out, and will be able to assist you with all your exhibition needs from theming to production.
The friendly and efficient team behind the NZ Bike Expo are highly experienced and respected event organisers with a visitor centric approach that works. We aim to attract 6,000 adult visitors to the Expo over the two days. These will be people looking for shiny new things, future adventures to book, new events to test themselves in and for answers that meet their current and future needs.
The NZ Bike Expo is also the anchor for Biketober – a cycling festival held in Christchurch throughout the month of October.
Come join the party!
...And
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Make new contacts with others in your industry
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Keep up to date with new industry developments
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Identify new markets, agents and distributors
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See who else is doing what
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Network, network, network
Your valuable opportunity to...
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Generate immediate and on-going sales
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Create leads for future business
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Promote/launch new products
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Strengthen brand awareness
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Get immediate feedback
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Conduct market research
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Enhance and build client relationships
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Generate PR and promote your organisation
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Increase sales results in a short time for a relatively low outlay
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Set up your run into Christmas
Marketing
We understand the importance of promoting the event to attract prospective buyers. Using our connections and experience, we will undertake a marketing programme to drive the right audience to the NZ Bike Expo and to your stand.
This promotional activity will include:
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Utilising Christchurch City Council Events promotion
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Leveraging Biketober Festival
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Advertising in top targeted publications
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Radio campaigns
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Print, web, billboards and street signage
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Digital advertising and e-newsletters to our database
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A focussed social media campaign
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Multi-levelled public relations campaign
Ideal for launches
Do you have a new season product, new innovations or anything a bit different or bespoke? Would you like some genuine customer feedback from people with a real interest in cycle related products and services?
Research has shown that visitors attend shows to be informed, assess new or not-yet-released products and services, and to have the opportunity to touch, test and talk.
With the Expo taking place in October, new season gear will have just arrived in country. There's no better way to reveal all that sexy kit, than direct to the consumer, just before Christmas!
Event Owner, 2017 Partners and Sponsors
NZ Bike Expo is brought to you by CAN, the Cycling Action Network. Most of the photographs on the site are courtesy of the NZ Transport Agency. CAN is grateful to the following businesses and organisations who support us in 2017.
NZTA
